William Goodsell Rockefeller (May 21, 1870 – November 30, 1922) was a director of the Consolidated Textile Company.

He was the third child of Standard Oil co-founder William Avery Rockefeller Jr. (1841—1922) and Almira Geraldine Goodsell. Rockefeller married Sarah Elizabeth "Elsie" Stillman, daughter of National City Bank president James Jewett Stillman and Sarah Elizabeth Rumrill, on November 21, 1895. They had four sons and a daughter. His father had become a large shareholder of the National City Bank and his alliance with the Stillman family was sealed by the marriage of his two sons with two Stillman daughters. Rockefeller's brother, director Percy Avery Rockefeller (1878—1934), married Elsie's sister Isabel Goodrich Stillman. He died from pneumonia on November 30, 1922.

Children

1. William Avery Rockefeller III (August 8, 1896 — October 14, 1973)
2. Godfrey Stillman Rockefeller (May 1, 1899 — February 23, 1983)
3. James Stillman Rockefeller (June 8, 1902 — August 10, 2004)
4. John Sterling Rockefeller (October 28, 1904 — May 10, 1988)
5. Almira Geraldine Rockefeller (December 28, 1907 — June 11, 1997)