Michel Camus (1911–1985) was only 21 when he joined the firm in 1932. He continued to build Camus' relationship with Russia, winning an exclusive spirits export and import contract between France and Russia in 1959.

In the early 1960s he started doing business with American group DFS Galleria. He introduced a variety of gift presentations targeted at travellers, including items such as Limoges porcelain and Baccarat crystal decanters, and first promoted the superior Napoléon quality in a signature frosted bottle.